The hardest communications problems are not usually knowing what to say. They happen when what you say doesn’t land the way you intended; when what you want someone to think, feel or do is not what they take away.
I work with companies and executives to shape what they say so the message actually connects with the audience they need to reach.
I help companies clarify what matters, strengthen the story they’re telling and shape the message so it connects with the right people and drives the response the business needs.
Work can include:
You have expertise, ideas and a point of view. I help you develop them into communications that sound like you at your best. This starts with conversation, not a writing brief.
Work can include:
I work with companies that need senior communications leadership across a focused set of priorities, but aren’t ready to build a full communications function.
Ongoing support can include:
Worked across FORME, CLMBR, Wattbike and the parent company on brand narrative, sales positioning and communications strategy.
Led B2B PR for Google Canada, developing customer success stories, communications and programs showcasing how businesses use Google products to grow.
Built the communications function and developed a new corporate narrative for a publicly traded company preparing for the legalization of adult-use cannabis in Canada.
Developed and hosted professional education podcast episodes, interviewing subject-matter experts across business, finance, economics and professional services.
I’ve been telling stories for as long as I can remember, from the stage as a struggling young actor to acting in another language more than 25 years later. Somewhere along the way, that became a career in communications.
What has always interested me is the same question: how do you connect with an audience? How does language change what people hear, understand and feel? And what makes an idea stick?
Over the years, I’ve worked across technology, financial services, consumer brands, professional education and emerging industries, helping companies and executives make complicated things clearer and good ideas more compelling.
After living in Canada and the U.S. on and off for most of my life, Mexico City is now where my wife and I call home with our three story-loving kids. It’s a fitting place to keep thinking about language, culture, audiences and how ideas travel.